If you’ve been following these blog postings, you’ll know by now that David Sidoo is a huge supporter of his alma mater UBC Thunderbirds football team. He’s been instrumental in upgrading training and playing facilities; he’s been instrumental in drawing in new talent on the field and in the coaching line up; and he’s now instrumental in cultivating a “spirit” culture on campus.
David has teamed up with Robert Morton – director of UBC’s biggest event-planning group, and Aaron Bailey – president of the UBC Alma Mater Society, to create a huge stir on campus around Thunderbird’s football.
The intent is to make UBC football the heart of school spirit. So far this year, the results are promising – there were 3000 more fans at the UBC Homecoming 2015 football game than the previous year.
Ideally, the energy will carry off the turf and throughout campus, creating momentum that will carry into other team sports and UBC events:
“The biggest motivation to inject energy, knowledge and money, or what David Sidoo calls the “three Ts” of time, talent and treasure, is the lasting effect this will have on the university as a whole. “
To read more, check out the UBC Ubyssey article online here.